author: he Yuan | published date: November-16-2010 | category: trend communications "relational" is from pioneer innovation becomes swept the world trend, and at the same time, Facebook has started to change the world of great journey. October 16, the United States well-known innovation incubator companies YCombinator's pioneering school hall a calm. Numerous audience was watching rostrum that thin young man, the venue was his lazy sounds. He is Mark Zuckerberg �� (Mark Zuckerberg), FacebookCEO, Silicon Valley famous figures, are considered to be inherited the mantle of Bill Gates �� United States Idol of the next generation. At this point, the legend of his personal experience films "social network" (The SocialNetwork) is charged, swept the box office and American movie. Although it has long been a focus of world attention, but Zuckerberg or that one he dressed when initial Facebook: dark blue t-shirt, jeans, and his favorite ADI sport shoes. At this moment, his legs are close to each other, the hands are placed on the knees, and YCombinator co-founder of Jessica �� Livingston (Jessica Livingston), full of students. However, the exterior looks students gas Zuckerberg talks about Facebook's future development, immediately showed its appearance of foresight. When talking about Facebook's internationalization process, Zuckerberg placed particular emphasis on China, said that Facebook is taking the time to conduct research, make sure to fit strategy into China's most populous country, and he himself is every day learning the Chinese language course, a lot of time to study Chinese culture, want to know China's values. "China is an extremely complex State," Zuckerberg so of China, and said that the Chinese market for Facebook to much of the world �� "if omission of this 13 million people, but also how to go to the world?" don't think that this young man could ever say. Want to know that Facebook started early, Zuckerberg on partners to promote the most is "Let's build a lasting cultural values and to former hands over the world and go all out". To some extent, Facebook's Zuckerberg's significance is a website, a business, but also as a "social movement". The 26-year-old young man's mind is not the technology, not a fortune, but the entire world. But you have to admit that he is indeed also guide the next generation Internet. Because of the network in the fall of 2002, from 1995 to start learning computer programming Zuckerberg admission to Harvard, unexpectedly select psychology as a professional orientation. "I'm just convinced that people are most interested in the things actually are. I believe that people like to do those things that make you happy. In order to make yourself happy, they need to understand the world around them, understanding them. "Many years later, when we have time to go back to the depth of understanding the psychology of Zuckerberg chose as its professional reasons, only to find that Zuckerberg himself, and even Facebook later a series history, are in fact simply the sentence of the note. Zuckerberg preached is a brand new world Outlook and methodology. Its once and Zuckerberg itself has, in software programming talent, and Superman quickly burst out strong enough to reinvent the entire Internet and the world as a whole. Zuckerberg insist is a user-friendly, sociology partisanship worldview and methodology, the "Facebook" and "social label", including the launch of Facebok on line every improvement is just this kind of world view and the methodology of materialization. From Zuckerberg freshman to start building the site Facemash, he demonstrated a desire for humanity and special sensitive interpersonal interaction. Facemash is one for people to upload their sexy photos of network platforms, users can score. "Self presentation to" and "voyeuristic desire" stirred the hearts of young students, this site has just been online for several hours up to 2.2 000 users vote. Finally, Harvard University because of the "offensive" ordered the website to the next line. 4 February 2004, Zuckerberg with 10 days to set up Facebook to make friends online, is rising stage students desire flocked to the end of the truncated to 2, the entire Harvard 3/4 of the students are registered in the Facebook account. And Google's success is based on satisfying the mass information, individual needs for specific information, Facebook's success in large part derived from social psychology in the so-called "group pressure." As 2004 Harvard students reading big three OliviaMa in acceptance of the new magazine interview, noted: "I remember when you first start using Facebook's mystical excited. As you know, sitting at your table for dinner in the guy, probably before a night on the Facebook poke (Facebook on a unique interactive) you!, "perhaps because it goes to social psychology, Zuckerberg Facebook real-name system, and adhere to strict a campus a campus of Facebook to maximize maintains OliviaMa refers to" the mysterious excited. " And this has also become a Facebook to the then existing social networking website Friendster and MySpace in the unique root cause. Based on the relationship of communication if the birth in Facebook, Zuckerberg still in the early days of hard to find in the Internet world practice their worldview and methodology of the real path, then Facebook picture feature launch it means that the practice of the formalization of the path. From a certain point, the history of the whole Facebook basically can be divided into functional before picture "era" and "after the figureTablet features age. " In the era before picture function, Zuckerberg for its interpersonal interaction mechanism of special sensitive, strictly safeguard Facebook's real name, and to the effective control of intercollegiate way Facebook expansion speed. Because the success of Facebook, and their selection in the closed-intensive environment promotion is crucial. It is the real name for Zuckerberg Facebook paranoid like grasping, makes the original Internet city slums in the world for the first time the content height with the real world, close to the site. In a don't know chat object is a person or a dog information Ocean, Facebook has opened up a whole new world. But this world is like the real world, the magic of the Internet has not really noticeable in his possession. Until 2004, Facebook "message board" function of the official launch of makes Facebook jumped out of the roster of the "campus", an early social networking empire of embryonic form. At this point, Zuckerberg and finally because his bigotry harvest a tablet can reshape the future of the whole Internet World �C migrating from gold to real life, reflect the reality of social activities of the "social graph" (SocialGraphic). A true sense of the social network. But at that time, Zuckerberg do not know that they actually have been sitting on a huge gold. He was occupied with optimize Facebook user experience, in order to create a more authentic and exquisite "social graph". New changes took place in March 2005. Online photo storage site Flickr is Yahoo acquisition, online photo storage business formation. At this oklahoma injury lawyer
point, Facebook began to consider the development of picture storage functions, and in determining how the picture Mark Zuckerberg, and the team decided to adopt an unprecedented way �� in the past, the Internet spread pictures are subject, time, location, and other ways to serve as a label, and then sort by users themselves. But Facebook decided to each user's social network of associated figures as labels, each callout that will receive the message, and then see this picture. This initiative allows picture features and existing social graph quickly changed "reaction". And los angeles tax lawyerother photo sharing websites, Facebook let pictures based on relationships of the initiative to push, greatly improving the efficiency of information dissemination, and thus allow websites activity has increased once again, the social network of friends between a more rich and interactive way. In fact, in October 2005, Facebook picture function in a short time become the Internet's hottest pictures website. In its opening of a month, at least 85% of users in a picture that has been marked. It is the success of Facebook picture features made Zuckerberg had a "positive insight." He realized that a common online activity and a number of social relations together, you can release a tremendous power. As Facebbook internal employee Matt Kohler said, "for us, it was the first surprise: the social graph can be used as a distribution system. Distribution channel is the interpersonal relationship. "Since then, based on the relationship of communication �C the most ancient forms of communication, start by saying the power of the Internet, once again affect human communication development trajectory. The history of the enterprise from Facebook's perspective, this is also called Facebook busitax attorney irsness history "critical time". Because at this point, Zuckerberg was finally realized that he has is a unique unique resources �� from realistic social relations of "social graph". So in the "era" after the picture function, Zuckerberg is dedicated to two things. On the one hand, the authenticity of the user identity, make every effort to produce more and approximation to reality social "social graph", such as the development of the "news", "features the social graph" of authenticity. Of course, the entire us campus and the world-wide expansion of Facebook's business, including its plans to enter the Chinese market. On the other hand, Zuckerberg thinking is this "social graph" reintegration of all Internet resources. In fact all people as a wise decision of open APIs and platform strategy, its source is very simple. It is to let all the valuable information, application, or even the next entity services, based on a relational network for maximum efficiency. This is a social network of external values, but also its internal energy sustainable growth of the core engine. The world is how to change now, no one could deny that Zuckerberg's success. However, only the United States placed the entire Facebook information technology development in consideration of history, we would really know how to succeed in significance. Maybe so, if we say that the 21st century's first ten years, Google, with its powerful mathematical logic capabilities developed search engine, to meet the massive information conditions unique human individual for positioning information needs rebuilding the entire Internet, then Facebook presence means that Internet world second fission. Google is the Internet introduce math and logic, Facebook is the Internet introduces the psychology and sociology; Google has a powerful database and computational power, Facebook has migrated from the reality of social relations and a series of node path �� "node is personal, path is the friend relationship"; Google search engine to communicate information between individual and mass; Facebook will weave into once again individuals exist in the real world of social networking. Google is committed to meet the information needs of the individual, but don't know what this demand, because human needs this is not a math and logic to solve. Facebook is committed to restoring the Internet living reality of social life, as Zuckerberg is firmly convinced that social networking is the source of human needs. You can imagine, Google and Facebook will stand on the future of the Internet on two commanding heights, "search" and "social" will be the understanding of the future Internet information flow in two basic dimensions. On this basis, the first to be changed even reconstruction is likely to be the original media, campMarketing, advertising, etc. As Facebook investor JimBreyer said, "it is clear that existing media operates some fundamental aspects of a permanent change ... This is not to say that was the birth of Google and Facebook makes traditional media endangered, but after 3-5 years, and in the future, the world's best media companies must include Google and Facebook certain characteristics ". This feature is, clearly, is based on a relationship of communication. Because information-product form of media enterprises, in the relationship between the network transmission of least resistance. But this probably is just the beginning. The author of Wikinomics "Linotype Scott �� Tang or even think that the media form is just the social network of Larval morphology. "Social networks are becoming social factory. This is changing our restructuring social ability to innovate, to produce goods and services. "Zuckerberg's new concept" every hundred years, human social media forms will usher in the great changes ", in November 2007," Facebook social advertising marketing Conference, "Zuckerberg to this sentence began his speech. Subsequent to Zuckerberg has led the audience back in a human society of the past two thousand years, from cave paintings to study signals, from the invention of the Internet today. Finally, Zuckerberg was a good meal, say "the next one hundred years of the advertising industry will now fundamentally different, and it will from now on." At that time some people feel that Zuckerberg's deception or fraud. Today, won't it be his "BigIdea" as the Arabian nights, the whole world is watching Zuckerberg and even Facebook the future of every move. On Facebook, Zuckerberg apparently kept. There are indications that Facebook will be from "buddy" this is the cornerstone of the Facebook social relations, mining Facebook's "social graph" of potential. From the standpoint of pure mathematics Facebook's "social graph", we can use it as a series of "points" and the "path" �� the "point" is an individual, the "path" is a good friend relationships. Friendster and Facebook to surpass MySpace success lies in its build a series of "points" and the "path", and best maintained their social reality, as the Internet into the "social gene". Now, all this is for Zuckerberg is clearly not enough. Because from the reality of social point of view, the term "buddy" can not be completely blocked out the reality of interpersonal relations. Facebook, the only "friends" and "non-friends" of the two choices for Zuckerberg who really is too impersonal. Future of Facebook will use more clever means to adjust the interpersonal relationship between users, for more accurate and refined to reflect our and others between the different levels of relationships, after all, everyone in the social life of real, human relationships are with a variety of levels, not flat. On the other hand, Facebook also actively expanding the "social graph". Once upon a time, Zuckerberg was claiming that the "social graph" is merely to establish a relationship with the person's first step "in the future, Facebook will bring the reality of the matter is woven into the" social graph ". As Zuckerberg team roisan �� Beaird (EthanBeard) said, "we realize that you can use the icon's performance is not just one, or it can be anything and you have the contact objects, projects, organizations, ideas, and more everything. When demonstrating all of this, we can fully understand a person's individuality. " Maybe you can say that the future Facebook "social graph" of the "points" and the "path", will not only interpersonal relationships, and human relations. Just as in real life, two people, usually because the same movie or book to his friend, the "from" will become the hub for human relationships. You can imagine, Facebook's "social graph" will be unlimited extension and expansion, becoming a huge space. In fact, Zuckerberg was to conceive a new idea-"social information flow". "This has almost all human consciousness and the exchange of information flow, our product is it those different side ... Now it seems that the ' social graph ' is a very useful framework. But I think, to gather users ' personal information and the formation of the ' social information flow ' this concept will become even more important. " From the "social graph" to "social information flow", Zuckerberg was working to put the "spread" relationship-based from pioneer innovation becomes swept the world trend. Meanwhile, Facebook also from a human born friends Web site, become a light transmission of a revolutionary new communities, and ultimately to a can change the world of great business journey. Mark �� Zuckerberg, the 26-year-old young man, he is such a "take over the world."
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